Madeleine is a brand storyteller with a drive for tactical outcomes. When it comes to leading marketing teams and creative campaigns, she’s strategic, seeing opportunities to connect brand and client, that others often miss. From her university graduating status of First-Class Honours to her pivotal brand-elevating work for local and national clients, Madeleine is leaving her unique mark all over this industry.
Cutting her teeth in the industry at a local advertising and marketing agency, Madeleine led large projects autonomously; managing clients, creative teams, media buying partners, and digital freelancers. Her work with a diverse range of brands – Thomas Meihofer Jewellery, Fleetspec Hire, Carton and Co, Finbar, Perth Bridal Fair – gave Madeleine deep insights into consumer behaviour and brand strategy that she took with her when she made the leap to client-side and began her journey in the building industry.
Years later and she’s taken another leap, from big business builder to La Vida Homes and doesn’t regret a thing.
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