Meet Maddie Smith

The one who champions the brand
Maddie

Marketing Manager

The one who champions the brand
Marketing Manager
M

E

The human

Age
30
Star sign
Leo

Pronouns

She/Her
Where I live
Wembley Downs
Where I grew up
Swanbourne
What I do
Craft meaningful client experiences with communication and design.
What I like
Labradors, coffee (although I’m trying decaf..), TV marathons, good wine, anything with butter.

Skills Reel

The professional

Madeleine is a brand storyteller with a drive for tactical outcomes. When it comes to leading marketing teams and creative campaigns, she’s strategic, seeing opportunities to connect brand and client, that others often miss. From her university graduating status of First-Class Honours to her pivotal brand-elevating work for local and national clients, Madeleine is leaving her unique mark all over this industry.

Cutting her teeth in the industry at a local advertising and marketing agency, Madeleine led large projects autonomously; managing clients, creative teams, media buying partners, and digital freelancers. Her work with a diverse range of brands – Thomas Meihofer Jewellery, Fleetspec Hire, Carton and Co, Finbar, Perth Bridal Fair – gave Madeleine deep insights into consumer behaviour and brand strategy that she took with her when she made the leap to client-side and began her journey in the building industry.

Years later and she’s taken another leap, from big business builder to La Vida Homes and doesn’t regret a thing.

I’ve recently made the leap onto the property marketing myself. And, needless to say, I have a little bit of experience in that arena! Nowadays, it’s all about paint swatches, renos, and finding time to think about something other than new homes (although, why would I want to?)

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